My Role
UX Researcher, UI designer and Visual Branding.
Mar - May 2021
10 weeks
Human Factors IACT 375
Professor Ascanio Di Paliano
Project Brief
From this list of 10 psychological needs, pick one to guide the project market. Autonomy, self-esteem, competence, self-actualization, relatedness, pleasure-stimulation, physical thriving, money-luxury, security or popularity-influence.
Problem Space
Lack of balance between competence and confidence has impacted those transitioning jobs.
Topic of Interest
We want to equip people transitioning into a job with the skills of adaptability and creative competency, to better integrate into a new team or new working environment.
Target audience
Growing startup teams
Teams with an entrepreneurial spirit
Secondary Research
We want to learn about the confidence bias in a team to create an open culture of creative competency in a new work environment.
A person's mindset and behaviour in the workplace. Humility and work ethic are key.
The ability to apply knowledge and perform skills to complete a set of tasks.
Confidence vs Competence
Finding the balance between perceived competence and emotional confidence.
How do we gain confidence in our work?
Mindset & Behaviour
Sharing knowledge
Encourages more active sharing from others
Important for the good of the collective
Open communication
Solidifies company culture
Helps build a sense of belonging
How do we achieve creative competency?
Skillset & Application
A conducive environment and team support
Finding the right fit for the team is key to growing engagement
The basis for building sentiments of confidence and competence in the team
I feel engaged with my work when...
For team members
my work challenges me.
it offers opportunities for growth.
it strengthens my network and reputation in the market.
For stake holders
there is higher satisfaction, lower intention to quit, and commitment.
there is a stronger predictor of task performance.
High engagement leads to...
Increased productivity, creativity, innovation, competency, motivation, confidence, support and willingness to take risks.
Energy and Engagement unbalanced
Energy and Engagement balanced with confidence and competence
Primary Research
We conducted both user and expert interviews and identified some key characteristics teams need to be successful.
What we asked our interviewees
What are key components startups need early on to lay the ground of their goals?
What are shared values that are essential to the success of a team?
What is the culture around giving and receiving feedback on skills (competencies)?
How do you cultivate an open and honest culture among team members?
How do you build loyalty and commitment within a team?
Framework of what makes successful teams
Successful Teams hierarchy of needs
Successful Teams matrix: Level 1
Safety & belonging
Growth and Nurturing
People seek belonging in team environments
More value is placed in how individual team members think than hard skills, which can always be learned.
There must be an understanding of individuals’ capabilities, personal goals, and personal needs
Successful Teams matrix: Level 2
Sharing knowledge
Psychological safety leads to clear and open communication
A collective no-bad-ideas mindset is important to shift focus from early prejudice to valuing the process and teammates’ thoughts
Successful Teams matrix: Level 3
Honesty & Open Communication
Communication and Culture
Coordination can be difficult if there isn’t clear communication
There must be vulnerability and honesty in giving and receiving feedback
Successful Teams matrix: Level 4
Align values, goals and mission
Team dynamic
Team synergy comes from shared passion and understanding
Alignment in mission, values, and goals creates a sense of mutual understanding and focused direction
Project re-scope
Where we started
The Problem
Hiring the wrong fit through a mismatch of perceived competency
The Opportunity space
The importance of open communication for establishing a startup’s vision and culture to create a sense of belonging
Competitive Analysis
2x2 matrix competitive analysis
Design questions going forward
How might we create a platform that cultivates and supports open communication and idea sharing?
How might we create a collaborative system that nurtures and inspires teams?
How might we create successful teams by connecting the members on a human level quicker?
A hub for startup teams that fosters open communication and idea sharing to align goals of the team. It should aid teams in keeping updated and on the same page to build connections and belonging.
Initial Concept
Cloudspace is a collaborative tool that’s easily accessible to capture the ideas among the startup team and build strong ties.
Less intimidated to share
Identify significant ideas to invest time implementing
Visually see how ideas grow
Put value in stray thoughts
Collaborate to build upon similar ideas within the team
Persona - Jay EvansPersona - Irene Harmon
Cloudspace storyboard
Storyboard illustration 1
Jay recently started working at startup called Ventive
Storyboard illustration 2
He’s eager to share his knowledge and ideas with his teammates but feels a little nervous by their judgement
Storyboard illustration 3
Jay uses Cloudspace while he’s working to jot down an idea
Storyboard illustration 4
Irene sees Jay’s idea in Cloudspace and finds it to really align with the company’s goals and vision.
Storyboard illustration 5
She upvotes the idea and leaves a comment validating Jay’s direction
Storyboard illustration 6
Jay feels at ease knowing he can share his ideas and was able to contribute
Human Factor Considerations to meet
Emotional factors
A sense of connection
Enjoyment in interactions
Social factors
Aid open communication
Bonding activities
Motivational factors
Quick and easy
Control over processes
Decision making
Informed and confident
Group considerations
Equal voice
The book 100 Things Every Designer Needs To Know About People. (Susan M. Weinschenk, Ph.D.) gave great insight to the Human Factor considerations for Cloudspace.
User testing
Low Fidelity Iterations and Evaluations
Test if users find value in the concept
Is the organisation of information logical
Does the different touch points have the desired human factor effect
What we asked our interviewees
Would this be useful to you and your team?
Was it easy to navigate?
How would you describe this? Is there any product that you use like this?
Is the Info spread out into manageable chunks at a time?
Would it be useful for bonding?
What could make this better?
LoFi Wireframe: Landing Page
Landing page
Boards for team groups
Your board
Team care - welfare
Prioritising the team as a unit is a unique feature.
Clear to navigate.
Friendly looking.
To improve
Consider incorporating board info with team members and roles in startup
LoFi Wireframe: Board View
Board view
Grid layout
Idea cards
Tags, up votes, notes
Loves upvote idea, show on all views
To improve
Consider what goes on the card: Text of the idea, Dates, Tags, Who’s worked on it
Suggested idea: Word cloud to reflect frequency of keywords
LoFi Wireframe: Strength View
Strength view
Not a grid, white board space
High & low strength
To improve
Suggestion to manage tags: Only board owner makes tags
Check out Notion’s tagging and views for information
LoFi Wireframe: Chat feature
Chat feature
Meta data
Comment function
Hidden tags
To improve
Include notifications of activity to a card, messages, or edits
Worried about less organisation on board. “How are we going to keep people focused on productive things?”
Suggested Idea: Only have chat function only for ideas with above a number of upvotes. Unlocking tiers
LoFi Wireframe: Energy Check
Energy check
5 point Likert scale question
Daily check in with team
To consider
People won’t want their managers to know their energy level
Make team care status only available to their boss/manager to “understand how to help them”
Keep it anonymous at team level
LoFi Wireframe: Energy cloud
Energy cloud
Visual cloud chart
Trends of energy levels of team
Has more life and community than Trello (a team to-do list), adds the human element
LoFi Wireframe: Highlights
Personal connection to teams’ wellbeing
Open weekly sharing
Liked team care idea - unique component
To improve
Suggested Idea: Plan activities with team based on insights
Team care appears as internal social media. How do we go beyond the shallow engagement of social media products?
Helpful, as it can be hard to communicate and gauge team dynamic or emotions when working from home
Idea management
+   Multiple views aids different thinking processes
-   Idea system needs narrowing down for specific purpose
Team space
+   Team care is useful, valuable & unique
+   Add team bonding activities
-   Edging toward a social media function
Overview - 3 Key Insights
Team care is useful, valuable and unique
Multiple views aid different thinking and visualisation processes
Idea systems needs narrowing down and revisit how it adds value
User testing
High Fidelity Iterations and Evaluations
Testing the updated organisation of information
Checking for usability of the navigation
Testing the desired human factor effects
Observing the user freely click around on the prototype we made, with some guiding context and supporting questions.
What we asked our interviewees
Would you prefer if you would manually choose to pin boards to your navigation bar? Or would you like the boards you are already part of to be on there?
Would knowing the energy level of your team on a weekly or daily average be more helpful?
Would it be motivating to use frequently?
Would it be useful for bonding & speed up the process with people that don’t know each other too well? Why or why not?
Board cluster
Grid layout
Idea cards
Tags, up votes, notes
HiFi Wireframe: Board Cluster view
Likes the colour coded tags
Clusters need visual difference from idea cards
HiFi Wireframe: Board Cluster view
Consider incorporating board info with team members and roles in startup
Team space
Energy cloud overview
Weekly highlights
Team bonding activities
HiFi Wireframe: Team Space
Keep the energy cloud on weekly cloud
Consolidate the confirmed and suggestions columns for events into a single column to simplify
Labeling needs to be more defined
Energy cloud
Visual cloud chart
Trends of energy levels of team
HiFi Wireframe: Energy survey
HiFi Wireframe: Energy cloud
Would prefer to see the weekly cloud instead of daily for more meaningful insight on energy trends
Energy chart
HiFi Wireframe: Energy Chart
Fully label axes to increase cloud readablity
Add a heading to the section to make it clear what the cloud represents
Key Features, Functions and Tasks
Icon: Grid view
Grid View
Display semi-structured idea organization
Place & move ideas
Icon: List view
Structured List
Display structured idea organization
Filter or scan through ideas quickly
Icon: Word cloud view
Word Cloud
Showcase frequency of word concepts
Discuss prominent ideas
Icon: Energy check
Energy Check
Gain visual insight on team energy level
Gauge planning based on collective energy
Icon: Positive energy
Positive Energy
Promote open sharing and bonding
Share personal highlights and interact with others
Icon: Planning button
Plan Events
Promote team bonding
Suggest and vote on activities
Site map of Cloudspace
Site map
Cloudspace banner
Cloudspace builds team synergy through open sharing of ideas and empathy-building bonding activities.
Cloudspace provides differing organizational views of a team’s ideas to account for diverse thinking processes.
Cloudspace delivers an open, anonymous space for teammates to express their energy levels to drive meetings with empathy.
Teammates can share the highlights of their week to foster a sense of community and bonding.
Cloudspace is an idea mangement system for Startups with a focus on building team synergy
User Journey
Cloudspace SUS Score
An evaluation tool used to measure the usability of a product
Cloudspace Beta
View prototype on desktop
To view prototype in a separate tab, click the white tab below. Full prototype also linked at the bottom of page.
Human Factors Final Evaluation
Emotional factors
Memorable touchpoints using an emotional hook and personal anecdotes
Visual language consistent with core emotions and motif
Clean UI with soothing color scheme to build inital trust with users
Social factors
Fosters strong ties with direct communication channels
Supports planning synchronous activities for strong connections
Motivational factors
Fast and easy access to information
Digestible at a glance
Control over processes through anonymous voting and self-made tags
Decision making
Informed and confident in their decisions
Considering all perspectives and managing disagreements
Supporting an equal voice for every member
The book 100 Things Every Designer Needs To Know About People. (Susan M. Weinschenk, Ph.D.) gave great insight to the Human Factor considerations for Cloudspace.
Cloudspace Executive Summary